Is Beauty Lux™

PURE LASH SERUM

$59.00

Pure Lash Serum

Soft by Nature. Powerful by Design.

A clean, peptide-based formula that helps your lashes look longer, fuller, and healthier — naturally.

Strong results without irritation, hormones, or harsh ingredients.


WHAT MAKES IT DIFFERENT

Beautiful results without compromise

Most lash serums rely on harsh prostaglandins that may irritate the eyes and discolor the skin.

Pure Lash Serum was created to be different: gentle, safe, and effective for daily use.

Why our serum stands out:

Peptide-rich formula — supports stronger, fuller-looking lashes

• No hormones, no prostaglandins

• Safe for sensitive eyes

• Dermatologist-tested ingredients

• Premium magnetic packaging (makes the perfect gift)

• Designed for the American clean beauty market

BENEFITS 

What you’ll notice

• Longer-looking lashes

• More density from root to tip

• Fuller lash line

• Cleaner, healthier lash appearance

• Less breakage

• Better lash retention (perfect for lash extension lovers)

All with a lightweight, non-sticky texture that absorbs in seconds.

KEY INGREDIENTS 

Peptide Complex

Strengthens and supports lash follicles.

Biotin (Vitamin B7)

Promotes healthier, more resilient lashes.

Panthenol (Pro-Vitamin B5)

Hydrates and reduces lash breakage.

Hyaluronic Acid

Keeps the lash line nourished and comfortable.

Botanical Extracts

A clean blend that supports a naturally fuller lash look.

HOW TO USE

Apply once daily to clean, dry lashes.

1. Remove makeup and cleanse the eye area

2. Apply a thin line along the upper lash line

3. Allow to absorb for 60–90 seconds

4. Use consistently for 4–6 weeks for visible results

5. Maintain results by using 3–4 times a week

Safe for use with lash extensions.

GIFT-WORTHY PACKAGING

Presented in a beautiful magnetic premium box,

Pure Lash Serum makes the perfect:

• Holiday gift

• Stocking stuffer

• Birthday present

• Self-care treat

It looks and feels luxurious — because it is.

KEY HIGHLIGHTS

Peptide-rich formula — supports stronger, fuller-looking lashes
No hormones, no prostaglandins
Safe for sensitive eyes
Dermatologist-tested ingredients
Premium magnetic packaging (makes the perfect gift)
🇺🇸 Designed for the American clean beauty market

HOW TO USE

1
Remove makeup and cleanse the eye area
2
Apply a thin line along the upper lash line
3
Allow to absorb for 60–90 seconds
4
Use consistently for 4–6 weeks for visible results
5
Maintain results by using 3–4 times a week

THE COMPOSITION

Peptide Complex
Biotin (Vitamin B7)
Panthenol (Pro-Vitamin B5)
Hyaluronic Acid
Botanical Extracts
PURE LASH SERUM

READY WHEN YOU ARE

PURE LASH SERUM

Ready to add

$59.00