Holiday Offers

Best Seller

⭐ BEST SELLER DUO⭐( Pure Lash Serum + Brow Gel )

Two steps. One complete eye routine. ✨ Our BEST SELLER DUO pairs the Pure Lash Serum with the IS BEAUTY LUX Eyebro...

$68.00 $76.00
ORDER NOW
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⭐ LASH LOVER DUO ⭐( Pure Lash Serum + Shampoo )

Clean start. Stronger-looking lashes. 🩵 LASH LOVER DUO is a simple two-step routine for healthier-looking, longer-...

$60.00
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NEW

⭐ CLEAN & SHAPE SET ⭐ (Shampoo + Brow Gel )

The easiest way to start your brow & lash routine. 🤍 CLEAN & SHAPE SET combines the IS BEAUTY LUX Brow &am...

$28.00
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Holiday Deal

SHAMPOO HOLIDAY BOGO 🔥 BUY 1 & GET 1 FREE🔥

Double the clean. Same gentle formula. ⭐ Our SHAMPOO HOLIDAY BOGO offer includes two bottles of the IS BEAUTY LUX ...

$21.90
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Gift Ideas by Budget

SHAMPOO HOLIDAY BOGO 🔥 BUY 1 & GET 1 FREE🔥

SHAMPOO HOLIDAY BOGO 🔥 BUY 1 & GET 1 FREE🔥

Double the clean. Same gentle formula. ⭐ Our SHAMPOO HOLIDAY BOGO offer in...

$21.90
⭐ CLEAN & SHAPE SET ⭐ (Shampoo + Brow Gel )

⭐ CLEAN & SHAPE SET ⭐ (Shampoo + Brow Gel )

The easiest way to start your brow & lash routine. 🤍 CLEAN & SHAPE...

$28.00
IS BEAUTY LUX Brow & Lash Shampoo

IS BEAUTY LUX Brow & Lash Shampoo

A gentle yet deep-cleansing shampoo for brows and lashes — perfect for daily ...

$21.00
IS BEAUTY LUX Eyebrow Gel

IS BEAUTY LUX Eyebrow Gel

A lightweight, long-wearing eyebrow gel that instantly tames and styles unrul...

$17.00
⭐ LASH LOVER DUO ⭐( Pure Lash Serum + Shampoo )

⭐ LASH LOVER DUO ⭐( Pure Lash Serum + Shampoo )

Clean start. Stronger-looking lashes. 🩵 LASH LOVER DUO is a simple two-ste...

$60.00
PURE LASH SERUM

PURE LASH SERUM

Pure Lash Serum Soft by Nature. Powerful by Design. A clean, peptide-based f...

$59.00
Sale
⭐ BEST SELLER DUO⭐( Pure Lash Serum + Brow Gel )

⭐ BEST SELLER DUO⭐( Pure Lash Serum + Brow Gel )

Two steps. One complete eye routine. ✨ Our BEST SELLER DUO pairs the Pure ...

$68.00 $76.00

Buy One, Get One Free

Our SHAMPOO HOLIDAY BOGO offer includes two bottles of the IS BEAUTY LUX Brow & Lash Shampoo for the price of one. It’s the same lash-safe, pH-balanced formula you know, now in a special holiday deal perfect for stocking up or sharing.

BUY NOW
Premium Quality

Safe for Your
Most Delicate Skin

Gentle, pH-balanced cleanser for the sensitive eye area.

Carefully crafted to cleanse without irritation — perfect for natural brows and lash extensions.

Use daily for fresh, healthy-looking lashes and brows.

Orange or Vanilla ? 🤔
Step 1 Image
Natural Results

Gentle Yet Effective Formula

Infused with natural extracts, our formula removes makeup and residue without compromising your skin or lash health.

Designed for everyday use — even for teens just starting their beauty journey.

Always clean. Never harsh.

Buy now
Step 2 Image
Salon Quality

Professional Results at Home

Achieve salon-grade results in minutes.

Our brow styling gel offers strong yet flexible hold — no flaking, no white residue.

Use alone or as the final step in your brow routine.

Perfect Duo (-20% OFF )
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How to Use Step by Step Guide

Follow these simple steps for perfect results every time

Step 1

Gently purify your brows and lashes

Clean & Gentle

Wet the brow area and apply a small amount of our Brow & Lash Shampoo (60ml). Gently massage in circular motions to remove makeup, oils, or buildup. This pH-balanced cleanser is specially designed for sensitive skin and lash extensions — it deeply cleanses without disrupting the adhesive or causing irritation.

Step 1 Image
Step 2

Prepare your brows for styling or treatment

Perfect Preparation

Rinse thoroughly with clean water and gently pat the area dry with a soft towel. This step is essential before applying brow gel or serum — especially if you've used foundation or concealer around the brow area.

Step 2 Image
Step 3

Nourish & Awaken Precisely

Professional Results

Use the ultra-fine brush to gently glide the serum along the lash line or brow roots, as if drawing a delicate eyeliner. No need to squeeze — the applicator dispenses the perfect amount for a single stroke.

Step 3 Image

Meet Our Founder The Story Behind

Passion, dedication, and years of expertise in beauty

Iryna

Founder & CEO, IS Beauty Lux

With over 23 years of experience in the beauty industry — both as a professional and a consumer — I've tested everything. But one thing always disappointed me: eyebrow gels.

They either didn't hold at all, or stuck brows to the skin like glue. And worst of all? That awful white residue — like dandruff — showing up just hours later.

I knew that brows are the final brushstroke of every look. That last detail that completes the whole face. And I couldn't find a product that truly worked.

So I created it.

That's how IS BEAUTY LUX was born — from years of frustration and a deep love for clean, elegant beauty. We started with our signature Brow Gel — the one I always dreamed of — and built the brand around performance, purity, and effortless results.

Today, IS BEAUTY LUX is a growing brand built for women who want to feel polished, confident, and naturally beautiful — without compromise.

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Years of Experience
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Happy Customers
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Countries Served
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Ingredients Tested
2001

Started in the beauty industry

Began career in cosmetic chemistry and product development
2002

Foundation in Beauty

Built expertise in cosmetic chemistry and product development.
2015

Recognized Demand for Safer Products

Identified the need for cleaner, more effective everyday beauty solutions.
2020

Launched IS Beauty Lux

Introduced salon-worthy results at home with our first hero products.
2025

Global Expansion & Growth

Now serving customers worldwide with trusted beauty solutions and expanding product line.

Our Products & Ingredients

Discover the premium ingredients that make our products exceptional

💧
🌿
🌱
💧

Hyaluronic Acid

Deeply hydrates and plumps skin for a smooth, youthful appearance.

💫
Provides intense moisture and reduces fine lines
🌿

Vitamin E

Powerful antioxidant that protects skin from environmental damage.

💫
Anti-aging protection and skin repair
🌱

Aloe Vera

Soothes and calms skin while providing natural hydration.

💫
Gentle care for sensitive skin

IS Beauty Lux Pure Lash Serrum

NEW

💕 Why our serum stands out

✓
🌿 Peptide-rich formula supports stronger, fuller-looking lashes
✓
✨ No hormones, no prostaglandins
✓
💧 Safe for sensitive eyes
✓
🩵 Dermatologist-tested ingredients
✓
🤍 Premium magnetic packaging (makes the perfect gift)
✓
🇺🇸 Designed for the American clean beauty market

Soft by Nature. Powerful by Design

Strong results without irritation, hormones, or harsh ingredients.
A clean, peptide-based formula that helps your lashes look longer, fuller, and healthier — naturally.

💧
🌿
🌱
💧

Hyaluronic Acid

Deeply hydrates and plumps skin for a smooth, youthful appearance.

💫
Provides intense moisture and reduces fine lines
🌿

Vitamin E

Powerful antioxidant that protects skin from environmental damage.

💫
Anti-aging protection and skin repair
🌱

Aloe Vera

Soothes and calms skin while providing natural hydration.

💫
Gentle care for sensitive skin

IS Beauty Lux Eyebrow Gel

Premium

💕 Why it’s actually amazing

✓
🔒 Strong but soft hold —your brows stay snatched, but feel like nothing’s there
✓
🧼 Zero white residue —no crusty surprises, even with makeup
✓
💦 Water-based & easy to remove —rinse and chill
✓
🌿 Vegan. Cruelty-free. Clean AF
✓
🚫 No fragrance, no irritation —even sensitive skin loves it
✓
🎯 Tiny brush, big precision— for laminated-look or feathered vibes
✓
✨ Salon-worthy results —from your own mirror

Perfect brows • No flakes • No fuss • All day

Ready to level up your brow game?
This clear, no-residue gel keeps every hair in place — without turning your brows into a crunchy mess. Natural look, comfy feel, confidence locked in for 12+ hours.

💪
✨
🌼
💪

Biotin

Essential B-vitamin that strengthens and promotes healthy hair growth.

💫
Strengthens and thickens brows and lashes
✨

Panthenol

Pro-vitamin B5 that conditions and adds shine to hair.

💫
Adds shine and softness
🌼

Chamomile Extract

Natural anti-inflammatory that soothes and calms sensitive skin.

💫
Gentle care for sensitive eyes

IS Beauty Lux Brow & Lash Shampoo

Premium

💫 Why You’ll Love It

✓
Safe for lash extensions
✓
Removes makeup + oil without drying
✓
Helps lashes stay fuller, longer
✓
pH-balanced to support healthy lash & brow growth
✓
Dermatologist-tested—no burning, no tears
✓
100% vegan, paraben- and sulfate-free
✓
Leaves brows and lashes soft, fluffy, and nourished
✓
Light texture, zero film, no residue

Gentle Clean • Lash-Safe • Daily Glow

Say goodbye to residue and buildup

This ultra-gentle lash & brow shampoo is made to cleanse your extensions without ruining the vibe. pH-balanced (5.5), sulfate-free, and packed with nourishing ingredients, it keeps your lashes clean, soft, and ready for their close-up — every single day.

Why These Ingredients Matter

🌿

Clean & Safe

Dermatologist-approved, gentle on skin and eyes. No harsh chemicals, parabens or sulfates — ever

💧

Water-Based

Cleanses thoroughly but softly. No oil residue. Perfect for lash extensions and sensitive skin

⚡

Proven Results

We only use ingredients backed by real results in beauty — for stronger, healthier-looking lashes and brows

Customer Reviews What They Say

Real feedback from our amazing community

★★★★★
"Absolutely love this eyebrow gel! It keeps my brows in place all day without any flaking. The natural finish is perfect for everyday wear."

Sarah Johnson

✓ Verified Purchase
★★★★★
"Best eyebrow gel I've ever used! The brush is perfect for precise application and the formula is gentle on my sensitive skin."

Emily Chen

✓ Verified Purchase
★★★★★
"Finally found something that works for my sparse brows! This gel gives me the perfect natural look I've been searching for."

Jessica Martinez

✓ Verified Purchase
★★★★★
"Great product, easy to use and lasts all day. The packaging is beautiful too. Would definitely recommend to friends!"

Ashley Thompson

✓ Verified Purchase
★★★★★
"I've tried so many eyebrow gels and this one is by far the best. The hold is incredible and it doesn't look cakey or heavy."

Rachel Davis

✓ Verified Purchase
★★★★★
"Perfect for my busy lifestyle! Quick application, great results, and it stays put through workouts and long work days."

Michelle Rodriguez

✓ Verified Purchase
★★★★★
"Amazing product! My brows look so much fuller and more defined. The gel dries clear and doesn't flake off."

Lisa Wang

✓ Verified Purchase
★★★★★
"Love how this keeps my brows in shape all day without feeling heavy or sticky. The brush is the perfect size."

Maria Garcia

✓ Verified Purchase
★★★★★
"Really good quality gel. My brows stay put and look natural. The packaging is nice too. Would recommend!"

Jennifer Lee

✓ Verified Purchase
★★★★★
"This eyebrow gel is everything! My brows look professionally done every morning. Easy to use and lasts all day."

Amanda Taylor

✓ Verified Purchase
★★★★★
"The shampoo is so gentle yet effective. My brows feel clean and soft, and the growth has been incredible!"

Nicole Brown

✓ Verified Purchase
★★★★★
"Finally a shampoo that doesn't irritate my sensitive skin! My brows are growing back thicker and fuller."

Stephanie Wilson

✓ Verified Purchase
★★★★★
"Great shampoo for maintaining healthy brows. I use it twice a week and my brows have never looked better."

Kimberly Davis

✓ Verified Purchase
★★★★★
"This shampoo is a game changer! My brows are so much healthier and the growth is noticeable after just a few weeks."

Tiffany Moore

✓ Verified Purchase
★★★★★
"Love how gentle this shampoo is. Perfect for daily use and my brows feel so clean and conditioned."

Vanessa Clark

✓ Verified Purchase
★★★★★
"Excellent shampoo for brow care. The formula is gentle and effective. My brows look healthier than ever."

Crystal Allen

✓ Verified Purchase
★★★★★
"The complete set is amazing! Both products work perfectly together. My brows have never looked better."

Monica Torres

✓ Verified Purchase
★★★★★
"Best investment I've made for my brows! The gel and shampoo combo gives me salon-quality results at home."

Patricia Jackson

✓ Verified Purchase
★★★★★
"Great value for money! Both products are high quality and work well together. Highly recommend the set."

Sandra White

✓ Verified Purchase

Frequently Asked Questions

Everything you need to know about our products

Still have questions? Contact our customer support team for personalized assistance.